What is Social Media Management?
Social media marketing is an online marketing method that utilizes different social media platforms, such as Facebook, Twitter, LinkedIn and Pinterest, to establish brand recognition, capture customers’ attention and connect brands with a broader, more diverse audience segment. Social media marketing for small businesses and enterprises is a powerful way to reach your prospects right where they spend their time online and bolster your brand engagement.
A dynamic, data-driven social media marketing plan can bring remarkable results to your company and turn customers into brand advocates. More importantly, an innovative social media marketing strategy positively influences your search engine optimization (SEO) and digital marketing efforts, creating more lead and revenue streams for your business.
Are Digital and Social Media Marketing Essential to Business?
Digital and social media marketing are critical components of online success. Although digital and social media marketing strategies vary, these marketing tactics share the same goals: to boost brand awareness and drive more revenue.
Social media digital marketing allows you to showcase your brand to potential customers at exactly the moment they are ready to convert. More importantly, combined digital and social media marketing efforts enable you to maximize available customer touchpoints and conversion opportunities.
Remember, digital success is not a matter of choosing between digital marketing vs. social media marketing but combining the right marketing tactics to convey your brand message. Having both digital and social media marketing strategies is critical to finding the right customers and enhancing your online presence. The key is to ensure your social media digital marketing techniques match your objectives.
Social Media Advertising
Let’s be honest, while engagement is obviously a fantastic goal of any social media strategy, the real value comes through your ability to turn your social presence into sales. Facebook, Twitter, and Instagram in particular provide your business with optimal opportunities to increase brand revenue through promotional advertising, and your social media management team will work hard to connect the dots for you.
Social media advertising, also known as social media targeting, refers to the use of paid ads to grow your following and gain more conversions off of your social pages. Our paid social marketing services hone in on your ideal audience based on online behaviors, interests, locations, and more, then place smart ads to supplement your organic performance and bring more qualified leads to your site.
A lot of our clients focus their social advertising dollars on Facebook and Instagram, since it’s the largest social media platform. Facebook advertising services allow us to run ads to a set of cold leads, or even your current email database. Because we focus our attention on segmented audiences, your advertising dollars are always spent wisely. And for those who are interested in more extensive social media advertising, we can also manage Pay Per Click (PPC) campaigns on Facebook and other platforms that can bring a significant amount of exposure to your business.
