PPC Management

Gain High-Level Brand Exposure and Attract More Leads

Our PPC Management services help you acquire new customers fast. PPC Management is the process of advertising your business through search engines. When your target audience searches for a product or service like yours on Google or Bing, we will help your business appear at the top.

PPC Management

What Goes into PPC Management?

Effective PPC management requires:

  • Conversion rate optimization through regular split-testing of landing page copy.
  • A deep understanding of search intent—is someone looking for information when they perform this search or are they ready to buy?
  • Active management of negative keywords. Even the most mature Google Ads account will have irrelevant clicks in the search queries report—it’s our job to stop them from wasting your ad budget again.
  • Audience monitoring. Does your campaign do particularly well with women over 65 who are luxury shoppers? The data should be able to point out insights such as this that can be used to lower your cost per acquisition and maximize the impact of your PPC ads.
  • Optimization of automated and manual bidding
  • Adjustment of keyword match types
  • Quality score optimization
  • Testing of ad campaign formats (paid search, Smart Campaigns, Performance Max Campaigns, etc.)

Our PPC Management Services

Google Search Ads

Use the Google Search Network to place ads on the search engine results pages (SERP). When your audience searches for a business, service or product like yours, your search campaign ads will appear to direct traffic to your website.

Google Remarketing Ads

Remarketing campaigns are banner ads used to stay in front of your recent website visitors to increase conversions. The more times people see your brand, the more likely they are to buy.

Google Shopping Ads

Google Shopping Ads are used by eCommerce businesses that are selling products online. These ads appear in the search engine results and typically drive traffic to your website or landing page at lower costs.